Our skilled, experienced and enthusiastic team members provide user research and analysis services to help you develop the most efficient, effective, and satisfying products and services.

We make use of psychology, ergonomics and human factors, and design thinking and agile to create cutting-edge user experiences that will help you greatly increase your sales.

Our Expertise

Ethnographic Research

Using a variety of field studies such as on-site observation, diary studies, and in-depth interviews, we establish the true needs of users, and uncover why they behave in a certain way.

User Personas and Scenarios

With our work on user analysis, we provide an accurate description of the motivations, needs and pain points of users. We create research-based personas and scenarios to give your team an understanding of users to design a good user experience.

User Journey Mapping

By user journey mapping, we identify key events or activities associated with scenarios, and identify mental processes that users follow. This process documents where change is most needed in order to improve the product.

Usability Testing

Through user testing, we help you diagnose weaknesses in usability and iterate as early as possible. We test users performing real tasks using your products, and observe their actions. We use lab-based testing, remote testing, A/B testing, or guerrilla testing.

Participatory Design

Through participatory design, we actively include users within the design process. We ask them to create or adapt a design solution as they wish, typically using lo-fidelity modules.